이승관 경영지도사의 스마트경영 기술컨설팅 (1140)

O2O Platform Enterprises

Marketing Professor Philip Kotler emphasized the importance of sales promotions based on digitalized infrastructures and physical distribution. In thise viewpoints, O2O services is combined market to easy information distribuition with competitive 'online' which happens to consume 'offline'. It is core services to compose of digital economy and provide convenience for real life with high satisfaction. 

O2O Platfom enterprises consist of recommendations of services, sharing, subscriptions and customization with competitive and effective marketing infrastructures based on two-sided market of synergy effects in efficiency and effectiveness in making value.

Brandstock publishes BSTI, Brandstock Top Index concerning o2o services focusing on Delivery Apps ranked in delivery, lodgings, real estate, taxi, etc. Branstock forecasts O2O will be spread by leaps and bounds because of reduces transaction cost, reductions of time and space based on easily accessible smart phones of consumers. 

O2O services platforms provide consumers with data repository to use various kinds of customized information and lock-in marketing strategy without bordering jobs. Besides it supply consumers with convienent seamless platform services including business entities based on win-win spirits of two-sided market.

Value creations is possible by more than groups's platfom which suitable apps prepared and participated. Besides, its merits can possible with low information discloser cost and concierge service complying to individual needs and wants.

Core strategy of O2O 4.0 services is services of product recommendations among lots of portfolio in products and services. It adds new valuations. Seconly, reasonable share service possible in fluctuation economy. It connects unused time, houses and cars. It also provides consumers with subscription service which receive wants based products and services in every time for paid members who wants to use them. Finally it is concierge service complying to individual needs like private concierge. 

It is important for concerned parties to provide clients and consumers with solutions of tacit desires based on two-sided market like concierge. Wise market needs wise market pathfinders based on lock-in strategy and tactics for leading competitive edges.

Solomon Seungkwan LEE, Ph.,D., CMC(Certified Management Consultant). Industrial Counselor & Career Consultant University of Hawaii ICBP(Inter-Cultural Business Program) & KAIST ICT Leadership completed Author of Economic Development and Integration in Northeast Asia IT Convergence Strategy ESG MANAGEMENT Entrepreneurship Startups and Jobs Creation Spirits Gets on Metaverse Njobler Era Pathfinders Reflecting on years After 10s Recruiting Strategy for Public-Run Agencies B2B2C Platforms and Policymaking Funding etc