이승관 경영지도사의 스마트경영 기술컨설팅 (459) : Approaching for AI Based B2B2C Marketing Platforms 

Approaching for AI Based B2B & B2C Marketing Platforms 

In the 4th Industrial Revolution Era leading global competitiveness based on AI based B2B, B2C platforms enhancing SMEs' marketing and competitiveness on untact era. SMEs faced with marketing programs in COVID-19 era. It is prerequisites to having interrelationships with buyers who have contacts with mobile based sales and marketing in these days.

There are lots of limitations surrounding SMEs in fields of marketing and securing markets. Connected platforms for applying to AI based B2B and B2C are core infrastructures for SMEs. Customized and wants based marketing platforms will contribute to accomplishing seamless and needs based marketing strategy for SMEs in 4th Industrial Revolution Era.

In recent years, untact marketing tool becomes more efficient means to complying clients' wants. Besides core functions to be satisfied should be connected concerned parties with gap fillings for sustaining revenues as key conditions in business entities. Metaverse provides SMEs with VA, VR & ER platforms enhancing SMEs' marketing infrastructures.

In tbe other hands, IoT based Convergence Innovation Technology gets stride in building Business to Business platforms fostering seamless commercializing products and services for SMEs and produces lots of business models for enhancing global competitiveness of SMEs. Coping with digital trends in marketing environments, it is prerequisites to connecting existing potentials with high value digital domains and business portfolios.

Seungkwan Solomon LEE, Ph., D., CMC(Certified Management Consultant), Industrial Counselor, Certificate Technology Valuation & MOT, National Director of IG-WGCA Unlimited Energy WHQ, University of Hawaii ICBP(Inter-Cultural Business Program) & Seongnam-KAIST ICT LEADERSHIP Course Completed (2018~2021)

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