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ÀÛ¼ºÀÚ | À̽°ü | ÀÛ¼ºÀÏ | 2021-11-02 |
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Á¦¸ñ | »ê¾÷Ä«¿î½½·¯ÀÇ ¿ªÇÒ°ú ±â´ë (460) : Business Strategy based on Networks, BM & Communications | Á¶È¸¼ö | 979 |
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À̽°ü °æ¿µÁöµµ»çÀÇ ½º¸¶Æ®°æ¿µ ±â¼úÄÁ¼³Æà (507) : Business Strategy based on Networks, BM & Communications 1.±â¾÷ ³×Æ®¿öÅ© È°¼ºÈ¸¦ À§ÇÑ ÄÁ¼³ÆÃÀÇ Çʿ伺 1)¹®Á¦Á¡À» ÇØ°áÇϱâ À§ÇØ »õ·Î¿î ¹æ¹ý·Ð/ÇØ°á¹æ¹ýÀÌ ÇÊ¿ä 2)ÀÇ»ç°áÁ¤ÀÚ¸¦ ¼³µæÇϱâ À§ÇÑ °´°üÀûÀÎ ÀÇ°ßÁ¦½Ã 3)ÀÌ¹Ì ¾Ë°í ÀÖ´Â Á¤´äÀ» Á¤¸®ÇÏ¿© ±¸Á¶ÈÇÔ 2. 5W1H¸¦ È°¿ëÇÑ Ä¿¹Â´ÏÄÉÀÌ¼Ç 1) ¾î¶² °í°´À» ´ë»óÀ¸·Î »ç¾÷À» ÇÒ °ÍÀΰ¡(Who) 2) °í°´µé¿¡°Ô ¾î¶² °¡Ä¡¸¦ Á¦°øÇÒ °ÍÀΰ¡(What) 3) »ç¾÷À» ½ÃÀÛÇϱ⿡ ÀûÇÕÇÑ ½Ã±âÀΰ¡(When) 4) ÇØ´ç ½ÃÀåÀÇ À¯ÅëÇöȲÀº ¾î¶°ÇÑ°¡(Where) 5) °¡Ä¡¸¦ ¾î¶»°Ô âÃâÇÒ °ÍÀΰ¡(How) 6) °æÀï»ç´Â ¿Ö ¿ì¸®¸¦ ¸ð¹æÇÏÁö ¸øÇÏ´Â °¡(Why) 3.Business Model concept ±¸Á¶È (Concept) "¾ðÁ¦ ¾îµð¼³ª Æí¸®ÇÏ°Ô Â÷·®¹øÈ£¸¸À¸·Î Á¤È®È÷ ½Ç½Ã°£ ÀÚµ¿Â÷°ü·Ã µ¥ÀÌÅ͸¦ È®ÀÎÇÒ ¼ö ÀÖ´Â Ç÷§Æû" 1) ¾ðÁ¦¾îµð¼³ª (ºñ´ë¸é)(mobile, web) 2) Á¤È®µµ (½Å·Úµµ) 3) ½Ç½Ã°£(ºü¸¥ ½Ç½Ã°£ µ¥ÀÌÅÍ ¾÷µ¥ÀÌÆ®) 4) Æí¸®(Â÷·®¹øÈ£ Á¶È¸ °Ë»ö¿£Áø) 4. »ç¾÷È ±âº»¿øÄ¢(10 Components) 1)product concept 2)Why now/customet pains 3)Product as a solution 4)Market 5)Competition 6)Differentiation: °ÅÁ¡½ÃÀåÀÇ °æÀïÀç/´ëüÀç¿Í Â÷º°µÇ´Â ¿ì¸®Á¦Ç°ÀÌ Áö´Ñ ÇÙ½É Key OfferingÀº? 7)Team 8)Revenue stream(´Ü±â-Áß±â-Àå±âÀû Ãø¸é¿¡¼ °í·Á) 9)Financial projection 10)Milestone(1³âÂ÷, 2³âÂ÷, 3³âÂ÷ º° Á¦Ç°/¼ºñ½ºÀÇ ÁøȹæÇâÀº ?) 5. Business Canvas Model(BMC) Value proposition Customer relationships Customers Revenue Channels Key resources Costs Key partners Key activities 6 Business model & value proposition by BMC À̽°ü °æ¿µÁöµµ»ç °æ¿µÇÐ¹Ú»ç »ê¾÷Ä«¿î½½·¯ 1±Þ °æ¿µÁø´Ü»ç ±â¼úÆò°¡»ç ±â¼ú°æ¿µ»ç â¾÷Áöµµ»ç â¾÷º¸À°Àü¹®¸Å´ÏÀú Ä¿¸®¾îÄÁ¼³ÅÏÆ® Çѱ¹»ý»ê¼ºÇÐȸ ÀÌ»ç National Director of IG-WGCA Unlimited 4Â÷»ê¾÷Çõ¸í½Çõ¿¬ÇÕ ÃÖ°íÀ§°úÁ¤ 1±â ¼ö·á Seongnam-KAIST ICT LEADERSHIP & University of Hawaii ICBP(Inter-Cultural Business Program) Completed [Àú¼/°øÀú] ¸ÞŸ¹ö½º¸¦ Ÿ´Ù ESG °æ¿µ ±â¾÷°¡Á¤½Å°ú â¾÷°¡Á¤½Å ±×¸®°í âÁ÷°¡Á¤½Å IT À¶ÇÕÀü·« Economic Cooperation and Integration in Northeast Asia(LIT VERLAG Berlin in Germany) |