ÀÚÀ¯°Ô½ÃÆÇ

  HOME     Ä¿¹Â´ÏƼ     ÀÚÀ¯°Ô½ÃÆÇ

ÀÛ¼ºÀÚ À̽°ü ÀÛ¼ºÀÏ 2021-11-02
Á¦¸ñ »ê¾÷Ä«¿î½½·¯ÀÇ ¿ªÇÒ°ú ±â´ë (460) : Business Strategy based on Networks, BM & Communications Á¶È¸¼ö 979
÷ºÎÆÄÀÏ  


 

À̽°ü °æ¿µÁöµµ»çÀÇ ½º¸¶Æ®°æ¿µ ±â¼úÄÁ¼³Æà (507) : Business Strategy based on Networks, BM & Communications

1.±â¾÷ ³×Æ®¿öÅ© È°¼ºÈ­¸¦ À§ÇÑ ÄÁ¼³ÆÃÀÇ Çʿ伺

1)¹®Á¦Á¡À» ÇØ°áÇϱâ À§ÇØ »õ·Î¿î ¹æ¹ý·Ð/ÇØ°á¹æ¹ýÀÌ ÇÊ¿ä
2)ÀÇ»ç°áÁ¤ÀÚ¸¦ ¼³µæÇϱâ À§ÇÑ °´°üÀûÀÎ ÀÇ°ßÁ¦½Ã
3)ÀÌ¹Ì ¾Ë°í ÀÖ´Â Á¤´äÀ» Á¤¸®ÇÏ¿© ±¸Á¶È­ÇÔ

2. 5W1H¸¦ È°¿ëÇÑ Ä¿¹Â´ÏÄÉÀ̼Ç

1) ¾î¶² °í°´À» ´ë»óÀ¸·Î »ç¾÷À» ÇÒ °ÍÀΰ¡(Who)
2) °í°´µé¿¡°Ô ¾î¶² °¡Ä¡¸¦ Á¦°øÇÒ °ÍÀΰ¡(What)
3) »ç¾÷À» ½ÃÀÛÇϱ⿡ ÀûÇÕÇÑ ½Ã±âÀΰ¡(When)
4) ÇØ´ç ½ÃÀåÀÇ À¯ÅëÇöȲÀº ¾î¶°ÇÑ°¡(Where)
5) °¡Ä¡¸¦ ¾î¶»°Ô âÃâÇÒ °ÍÀΰ¡(How)
6) °æÀï»ç´Â ¿Ö ¿ì¸®¸¦ ¸ð¹æÇÏÁö ¸øÇÏ´Â °¡(Why)

3.Business Model concept ±¸Á¶È­

(Concept)
"¾ðÁ¦ ¾îµð¼­³ª Æí¸®ÇÏ°Ô Â÷·®¹øÈ£¸¸À¸·Î Á¤È®È÷ ½Ç½Ã°£ ÀÚµ¿Â÷°ü·Ã µ¥ÀÌÅ͸¦ È®ÀÎÇÒ ¼ö ÀÖ´Â Ç÷§Æû"
1) ¾ðÁ¦¾îµð¼­³ª (ºñ´ë¸é)(mobile, web)
2) Á¤È®µµ (½Å·Úµµ)
3) ½Ç½Ã°£(ºü¸¥ ½Ç½Ã°£ µ¥ÀÌÅÍ ¾÷µ¥ÀÌÆ®)
4) Æí¸®(Â÷·®¹øÈ£ Á¶È¸ °Ë»ö¿£Áø)

4. »ç¾÷È­ ±âº»¿øÄ¢(10 Components)

1)product concept
2)Why now/customet pains
3)Product as a solution
4)Market
5)Competition
6)Differentiation: °ÅÁ¡½ÃÀåÀÇ °æÀïÀç/´ëüÀç¿Í Â÷º°µÇ´Â ¿ì¸®Á¦Ç°ÀÌ Áö´Ñ ÇÙ½É Key OfferingÀº?
7)Team
8)Revenue stream(´Ü±â-Áß±â-Àå±âÀû Ãø¸é¿¡¼­ °í·Á)
9)Financial projection
10)Milestone(1³âÂ÷, 2³âÂ÷, 3³âÂ÷ º° Á¦Ç°/¼­ºñ½ºÀÇ ÁøÈ­¹æÇâÀº ?)

5. Business Canvas Model(BMC)

Value proposition
Customer relationships
Customers
Revenue
Channels
Key resources
Costs
Key partners
Key activities

6 Business model & value proposition by BMC

À̽°ü °æ¿µÁöµµ»ç °æ¿µÇÐ¹Ú»ç »ê¾÷Ä«¿î½½·¯ 1±Þ °æ¿µÁø´Ü»ç ±â¼úÆò°¡»ç ±â¼ú°æ¿µ»ç â¾÷Áöµµ»ç â¾÷º¸À°Àü¹®¸Å´ÏÀú Ä¿¸®¾îÄÁ¼³ÅÏÆ® Çѱ¹»ý»ê¼ºÇÐȸ ÀÌ»ç National Director of IG-WGCA Unlimited 4Â÷»ê¾÷Çõ¸í½Çõ¿¬ÇÕ ÃÖ°íÀ§°úÁ¤ 1±â ¼ö·á Seongnam-KAIST ICT LEADERSHIP & University of Hawaii ICBP(Inter-Cultural Business Program) Completed 

[Àú¼­/°øÀú]

¸ÞŸ¹ö½º¸¦ Ÿ´Ù 
ESG °æ¿µ 
±â¾÷°¡Á¤½Å°ú â¾÷°¡Á¤½Å ±×¸®°í âÁ÷°¡Á¤½Å 
IT À¶ÇÕÀü·« 
Economic Cooperation and Integration in Northeast Asia(LIT VERLAG Berlin in Germany)