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ÀÛ¼ºÀÚ À̽°ü ÀÛ¼ºÀÏ 2021-09-22
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Áß¼Òº¥Ã³±â¾÷ °æ¿µ¿¡ À־ Á¦Á¶¿Í ¸¶ÄÉÆÃÀ» ÅëÇÕÇÏ´Â ºÎºÐÇÏ°í ºÐ¸®ÇÏ¿© Çù¾÷¸ðµ¨·Î ¿î¿µÇÏ´Â °ÍÀº Áß¼Òº¥Ã³±â¾÷ÀÇ ±â¾÷±â¼ú°¡Ä¡ Á¦°í¿¡ ¿µÇâÀ» ÁÖ°í ÀÖ´Ù. Áß¼Òº¥Ã³±â¾÷ÀÇ °æ¿µÀº Áß°ß±â¾÷°ú ´ë±â¾÷°ú ´Þ¸® ±â¼ú¼º, ±Ç¸®¼º, ½ÃÀ强, »ç¾÷¼ºÀ» ÅëÇÕÇÏ¿© ±â¾÷±â¼ú°¡Ä¡¸¦ ±Ø´ëÈ­Çϴµ¥ ¼ºÀå¹ßÀü´Ü°è»ó ½Ã°£ÀÌ ¼Ò¿äµÇ´Â °ÍÀÌ´Ù.

Á¦Á¶¿Í ¸¶ÄÉÆÃÀ» ÅëÇÕÇÏ¿© ÀϰüµÈ ÀüÁÖ±â ÇÁ·Î¼¼½º°¡ ÀÌ»óÀûÀÌÁö¸¸ À̸¦ À§Çؼ­´Â Á¶Á÷ Á¤ºñ µî °æ¿µ»ó¿¡ ¼öÀ͸𵨰ú ¿¬°èÇÏ¿© ÀÇ»ç°áÁ¤ÀÌ ÇÊ¿äÇÑ °ÍÀÌ´Ù.  Áß¼Òº¥Ã³±â¾÷ÀÇ ÀÔÀå¿¡¼­´Â Á¦Ç° ±â¼ú·ÂÀº Áß°ß±â¾÷°ú °æÀïÇÒ ¼ö ÀÖ´Â ¿ì¼öÇÑ °æÀï·ÂÀÌ ÀÖ´Â ¹Ù, ÆÇ¸Å µî ¸¶ÄÉÆÃ ºÐ¾ß¿¡¼­´Â µµÀÔ±â, ¼ºÀå±â¿¡ À־´Â °ü·Ã ±â¾÷°ú Çù¾÷¸ðµ¨À» ÃßÁøÇÏ´Â °ÍÀÌ ÇÊ¿äÇÏ´Ù.

Áß°£´Ü°è¿¡¼­ Àü¹® µô·¯¸¦ Ȱ¿ëÇÏ¿© Á¦Á¶¿Í ÆÇ¸Å ¹× À¯Åë ´Ü°è¿¡¼­ µ¥ÀÌÅͱâ¹ÝÀÇ Á¦Á¶-ÆÇ¸Å ä³ÎÀ» ÀϰüÇÏ¿© ÃßÁø ÇÒ ¼öµµ Àִ¹Ù, ȸ»çÀÇ ¿©°Ç¿¡ µû¶ó Àü·«ÀûÀÎ À¯ÅëÀü·«À» ÃßÁø ÇÒ Çʿ䰡 ÀÖ´Â °ÍÀÌ´Ù. ¿À´Ã³¯¿¡´Â Á¦Ç°ÀÌ ´Ü¼ø±â´ÉÇüÀÌ ¾Æ´Ï¶ó À¶ÇÕ±â¼úÀÌ Àû¿ëµÇ´Â Á¦Ç°°ú ¼­ºñ½º ÀÏüÇüÀÌ ±â¹ÝÀÌ µÇ´Â µðÁöÅÐÇü Á¦Ç°°ú ¼­ºñ½º°¡ È®»êµÇ°í ÀÖ´Ù. 

µû¶ó¼­, µµÀÔ±â¿Í ¼ºÀå´Ü°è¿¡¼­´Â Áß¼Òº¥Ã³±â¾÷ÀÇ °æ¿ì´Â ±â¾÷±â¼ú°¡Ä¡¸¦ Á¦°íÇϱâ À§Çؼ­ °í±â´É ¹× °íºÎ°¡°¡Ä¡Çü Áß¼Òº¥Ã³±â¾÷ÀÇ À¶ÇÕ±â¼úÁ¦Ç°¿¡ ´ëÇÑ ÀÚüÀûÀÎ ±³À°ÈƷðú Àü¹®°¡ À°¼ºÀº ¹°·Ð Á¦Ç°ÀÇ Á¦Á¶ ¹× »ý»ê°ú ÆÇ¸Å¸¦ ÀüÁÖ±â·Î ¿¬°èÇÏ´Â Á¦Ç°°ú ÆÇ¸Å ÀÏüÇü Ç÷§Æû ±¸Ãà ¹× ¿î¿µÀÌ ÇÊ¿äÇÑ °ÍÀÌ´Ù. 

Nowadays SMEs(Small & Medium Sized Enterprises) face with seamless platforms coping with enhancing valuation both management and technology based on revenues and effectiveness. It is prerequisites to introducing collaboration models between manufacturing and marketing. Taking initiatives for mutual benefits both advantages and strategic approaches in SMEs efficiency.

Products and services are combined into pursuing lock-in strategy of SMEs in initial and takeoff stages of development. More advanced and high valued products and services of SMEs need to penetrate its market more converged business models for creating sustaining clients based on bigdata platforms and infrastructures. 

It is necessary for concerned parties to have collabation strategy not functional approaches for spreading markets.  Digitalizied goods and services are corrleated with each other both its functions and sustainability in e-CRM(electronic Consumer Relations Management) based on building seamless platforms.

ÀÌ ½Â °ü °æ¿µ±â¼úÄÁ¼³ÅÏÆ®, °æ¿µÁöµµ»ç(Certified Management Consultant), »ê¾÷Ä«¿î½½·¯ Ä¿¸®¾îÄÁ¼³ÅÏÆ® °æ¿µÇйڻç(Ph., D.), ±â¼úÆò°¡»ç, ±â¼ú°æ¿µ»ç, °æ¿µÁø´Ü»ç, â¾÷º¸À°Àü¹®¸Å´ÏÀú, â¾÷Áöµµ»ç, »ê¾÷Ä«¿î½½·¯ 1±Þ, Ä¿¸®¾îÄÁ¼³ÅÏÆ®, IO-WGCA National Director [Co-author] Entrepreneurship Startups and Jobs Creation Spirits IT Convergence Strategy ESG MANAGEMENT