스마트 경영컨설팅(315) : The Importance of cluster ecosystem 

There are lots of business models and approaches producing more innovative and advanced infrastructures in 4th industrial era.  In a word, it is characteristics that convergence is the answer to the pendings and challenges surrounded existing business entities. Philip Kotler, Kellog School Professor of Northwestern University initiated marketing strategy based on so called 4 P's, Product, Price, Place and Promotion in management and strategy for markets. In these days, more conditions are also clustering and ecosystems for successful and efficient business entities.

It is important tangible assets for coping with fluctuations of markets.  It is more important for concerned parties to buile ecosystems than functional approaches to the markets and domains of industry. Nowaday collaborations and collective approaches for advancing scale merits and its effectivesness are depended on surrounding enviornments of business entites.  AI, BigData, Cloud, IoT, Robot are also helpful for them to make advanced decision-making system. Collective and cooperative platforms will be effective for business entities.

It is prerequisites to securing cooperative platforms to make concerned parties favorable conditions to penetrate competitive markets and smart factory systems. Eventhough time is necessary for preparing more consolidated management system, it leads more mid-term infrastructures producing more advanced effectiveness. Besides it is important to cope with total services than functional methods for competitve edges for challengers in the industry and markets. 

Technology and Management are also effective synergy effects in view of total and synergy in their requirements of efficient management.  Most of business enties purse their vision and strategy based on technical advantages against unexpected circumstances. But it is necessary for challengers to have sound collective ecosystems for advancing market leads and reduce risk facing them.  Builds business up cross-funtional infrastructures for business entities coping with unexpected management enviornments and innovative pendings. 

Seung Kwan LEE, Ph.,D., CMC(Certified Management Consultant), Industrial Counselor, National Director of IO-WGCA(International Organization-World Green Climate Association)